My Writings. My Thoughts.
Leader
// June 4th, 2009 // 2 Comments » // Business Plan Writing, Marketing and Sales, Online Business, Selling Your Business
Leader.
Are not necessarily the first in a sector, but its strategy is based on acting as if they were. Are constantly bringing new products to market online. Needless to say that your products / services and other factors as mentioned in Section 7 .- OBJECTIVES OF THE BUSINESS “, under” • Selling a Product on the Internet already, “the ongoing updating of . It will include new products / services based on demand and customize offers for each of its clients, achieving not only sell but more loyalty to their clients.
2 .- Pioneers.
May be the market leader or not, but in any case is based on its strategy to be the first to bring to the Internet and its Internet business, not just the latest in Internet technology, but also apply the latest thinking on Internet Marketing . Their whole strategy is based on up to the minute in relation to any developments on the Internet.
3 .- Following andalusia “Platoon.”
This strategy is employed by those companies with limited financial resources or that the leading companies in its sector are too strong. En dicho caso el sector en el que se mueven les impide adoptar otra estrategia tal como la de “Diferenciarse” o incluso puede darse el caso que ya les esté bien así.
4 .- second.
It could also be called a “rebufo”, which is not concerned so much the fact of being the last as in other cases, to maintain sales growth in an already stable enough, they care little whether the main companies in the sector is growing dramatically.
This type of enterprise is rampant on the Internet, are all those businesses that have suddenly found success with their business and have failed to identify a correct strategy to exploit the “pull” and start selling even if your only strategy allows them to conduct business in the short term, since it is difficult to upgrade and adopt the latest trends in Internet business.
Corporate culture
// June 4th, 2009 // 1 Comment » // Business Plan Writing, Marketing and Sales, Online Business
IDEA / CONCEPT: “corporate culture”
Being online is often having to rethink the structure of the company and something even more difficult as the company’s culture. Thus when any company decides to do business on the Internet should take into account the changes to be made.
Consider now that we can define strategies to create an Internet business. To do so we must bear in mind all the above paragraphs and in particular the “7 .- OBJECTIVES OF THE BUSINESS.”
IDEA / CONCEPT: “Wrong Strategy”
Not committed the mistake of “being.” In the short term but will not gain anything long-term image of our company can be damaged, because the Internet associated with our brand name or bad products / services.
Well, taking all well-defined paragraphs, we can define the strategy of our business on the Internet according to the following points;
Internet Business Strategies
* 1 .- Leader.
* 2 .- Pioneers.
* 3 .- Following andalusia “Platoon.”
* 4 .- second.
* 5 .- imitators.
* 6 .- Innovative.
* 7 .- different.
* 8 .- Explore the Market.
* 9 .- Grouped.
* 10 .- Services.
Chat - Colloquiums presentation.
// June 4th, 2009 // 3 Comments » // Business Plan Writing, Employee Benefits, Marketing and Sales
Chat - Colloquiums presentation.
It is a perfect excuse not only to present the new project, but allows us to measure the level of acceptance and commitment to existing employees will be able to achieve.
* Involve all levels of the company.
The way is, in addition to the presentations and lectures, training of company staff in the use of new technologies.
An example is the initiative that has recently organized COPCA - http://www.copca.com of which was born a new project called “Virtual Commerce Catalunya” and whose purpose is to support companies in this case to Catalanas have an Internet presence through a “Virtual Shop” (you can get more information, http://www.copca.com/ccv), well one of the focuses of this project through the formation of employees of companies involved, it also aims to promote the project from within the companies as if workers are unaware of a new work tools can hardly see the new philosophy and new goals and therefore unlikely to identified with the project, which all efforts at economic, strategic, logistical, products, etc.. serve little or nothing.
The Company was responsible for developing the training is ExecuTrain, http://www.executrain.com. ExecuTrain has long experience in the field of training to firms in the IT sector also has branch offices in 24 countries with a total of 220 training centers in operation are certified by major software vendors of the world which allows them to able to provide nearly 300 courses in various software programs.
If you wish to receive more information on how to train the staff of your company can apply for barcelona@executrain.com
Law and legal aspects
// June 4th, 2009 // 1 Comment » // Legal Issues
LAW AND LEGAL ASPECTS
Given that there is a very important loophole is necessary not to forget, and at least enforce the laws that govern our country. This gap affects the world and although in some countries is in the Business on the Internet for example the Trade Act is the fact that this does not get regular time in Internet Commerce. Either way we should always respect corporate values such as honesty, or honesty.
In the following WEB can find extensive documentation on legal issues as applied to the Internet and in Castilian;
http://www.onnet.es - Web Ribas & Associates Lawyers
Other web-related topic may be;
http://www.pwcglobal.com - Pricewaterhouse Coopers and
http://law.house.gov/1.htm - Legal Issues
My advice is to ask for advice at least to our Internet Service Provider, and if possible we advise that a lawyer specializing in Internet law.
INTERNET SECURITY
This is another aspect of what I recommend that we let experts advise either our ISP or by an independent consultant, but in any case should be aware of the latest developments in Internet and its potential applications in our Business on the Internet or by our competitors.
DEVELOP A STRATEGY FOR BUSINESS
To define a business strategy must have previously sent to all employees of the Company that the new changes will occur and the new shift.
One way is a complete presentation of lectures, symposiums aimed at informing and preparing a level of training;
Build and Promote Your Web Site
// June 4th, 2009 // 3 Comments » // Business Plan Writing, Marketing and Sales, Online Business, Selling Your Business
Build and Promote Your Web Site
When I was writing this article, I posted a message on the Online Advertising (http://www.o-a.com) mailing list asking people to tell me about how they made or saved money on the Web. One individual wrote to me saying that small businesses lose money more often than they make it on the Web because of the high cost of creating and running a Web site.
Unfortunately, there is some truth in what that individual had to say. Many small businesses have spent more money on the Web than they will ever make or save.
But the good news is that doesn’t have to happen. You can profit from the Web if you plan carefully and use your ingenuity.
Decide What the Purpose of Your Web Site Will Be
If you go to business meetings or look in the local papers, you will find numerous service providers who offer Web site design, hosting, and marketing services. Among them are advertising agencies and marketing firms, desktop publishers, office support services, commercial artists, computer programmers, computer consulting firms, and companies that also sell Web site hosting and Internet connectivity services.
Some of them will have experience setting up huge corporate sites, some will have limited experience building Web sites, and some may be people claiming to be Internet consultants or Web site developers because they have just purchased a Web page creation program and assume that owning the program gives them the expertise to design Web sites.
Many will try to convince you to buy their services now, whether or not you know anything about the Web—or about them. Don’t be pressured by their solicitations. Don’t sign any agreements to buy Web site space or to have a Web site created until you have a clear vision of what you want the Web site to accomplish.
